Baby's World educates parents on bringing 'little one' home

Having a baby is one of the most exciting times in a person's life. It can also be a time filled with anxiety.
What if there was a store that could help prepare a woman for birth and the months to follow, as well as supply everything they could possibly need to purchase- Scott and Suzy Savage had a vision for a place that could provide this service all under one roof.

This new Abbotsford store is called Baby's World, and to the best of the Savage's knowledge, it is the only one like it in Canada or the United States.
Scott has had many years' experlence operating three WhiteSpot restaurants, two of which are in the Fraser Valley. Suzy is a Grade 3 schoolteacher. They saw a huge need for a store such as Baby's World. "We did our homework," said Scott.
Five years of research included a market study based on demographics, and a large telephone survey.
"There was a definite 'green light' to begin!" said Scott.
They spent many months talking with moms and listening to what they wanted, said Scott.
What they liked and disliked about the stores they had previously shopped in. "We found there is a huge fear about bringing a child home," said Scott.
All this information helped them design their new store. Baby's World is a whole new concept in shopping. This is evident from the moment you walk through the door into the spacious 4,000 square-foot store.
To the left is a "mud room," well stocked with a variety of buggies, strollers and car seats.

When a woman comes through the door lugging a baby in a car seat, they are encouraged to place them in a loaner stroller for the time they are visiting.
Next stop is the "family room" complete with comfy chairs and a fireplace where customers can sit and mull over their choices, while an adjoining entertainment centre with toys and videos occupies the older children.
On to the fully functional kitchen, outfitted with cupboards, stove and dishwasher all equipped with safety devices. Every display room in Baby's World is "child-proofed", said Scott, and customers will be shown how these "sometimes complicated looking" contraptions are installed.

Baby's World also offers free assessments on baby-proofing your home and an installation service is also available. "Canadian safety standards are much higher than the States," said Scott, which is comforting news to parents who have so many products to choose from.
All the stock in Baby's World including toys, activity centres and safety devices are out of the package, Scott explained. "Part of the anxiety (for parents) is not being able to touch things first, and see how they work." Baby's World has seven display bedrooms decorated in different themes.
They carry 25 lines of bedding and accessories, and their store has the exclusive rights on 16 of them, said Scott.
"Every room is done in modern colours to capture the imagination."

The selection of beautiful clothing is available in sizes all the way to 6x and five of the clothing lines are exclusive to the Valley.
The store even offers a gift registry and shares advice on baby showers. Baby's World also serves as an information and learning network.
They coordinate free St. John Ambulance and CPR courses, labour support, baby massage sessions, and Kindermusic, Scott said.
Weekly classes show customers how to use baby equipment. The store carries a wide array of information books from pregnancy to living with a toddler. And of course they have a wonderful selection of books, tapes, and CD's for babies and children. The staff at Baby's World is called "advisors", and all are well-versed in motherhood.
Their name tags will say "mother of two" for example. "There are 20 babies within our group," said Scott. "Our store has absolutely everything you'd need for a baby's world," said Scott. "Half our job is service, and half is to educate."

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John Morrow

Baby's World ...for the Best in Service...by Word of Mom.

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